ALULA TOUR

SEE YOU AT THE
FINISH(ED) LINE

The AlUla Tour is a professional road cycling stage race held in AlUla, Saudi Arabia. Set over five days and taking in iconic landmarks such as Maraya and Hegra, the race showcases the region’s diverse terrain which provides a stunning backdrop for the competitors as they move through this majestic landscape.

Working closely with Stamina, a long-time and Saudi-based client, we created a host of visual cues following the event’s rebrand in 2024, from styling to structures, collateral and wayfinding.

DESIGN  /  COPY  /  DIGITAL  /  PRINT