MASERATI

CAR KEY

The creation of the Maserati MSG Formula E Team brand guidelines involved a bringing together of heritage, innovation and performance themes into a cohesive and streamlined identity. From typography, colour palettes and graphic language, all visual and verbal elements were crafted to ensure consistency across global touchpoints. A toolkit and a manifesto, the guidelines empower the team and its partners to impart the brand with precision, passion and impact, both on and off the track. So you can sit back and study over a leisurely espresso.

DESIGN  /  COPY  /  DIGITAL  /  PRINT