Leightons

Sunglasses Campaign

Client

Leightons

Our Expertise

Photography
Design
Litho Print
Large Format Printing
Print Finishing
Fulfilment
Distribution

Project Summary

Opticians Leightons approached the Douglas studio looking for something truly special for their recent sunglasses campaign. Our approach focused on understanding the ideal Leightons customer and we took time to consider the brand, the product and their ideal wearer. From the initial product photography and styled images to the final designed showcards and posters, the chic sophistication of the Leightons collection was weaved into every step of the process. Our team were also able to source all additional products for the shoot, whilst being careful to ensure the Leightons sunglasses remained the rightful hero of the campaign.

Leightons Sunglasses Case Study Behind The Set
Leightons Sunglasses Case Study Behind The Set
Leightons Sunglasses Case Study Behind The Set
Leightons Sunglasses Case Study Behind The Set
Leightons Sunglasses Case Study Photography
Leightons Sunglasses Case Study Photography
Leightons Sunglasses Case Study Photography

Flyers


SIZE
A5

PAPER STOCK
White Art 250gsm

QUANTITY

35,000

Leightons Sunglasses Case Study Photography
Leightons Sunglasses Case Study Poster

Showcards


SIZE
A4

FINISH
Gloss laminated and mounted to 2000 micron board with strut

QUANTITY

140

Posters


SIZE
A0, A1, A2 & A3

STOCK
200gsm Premium Coated Poster Paper

QUANTITY

180

Leightons Sunglasses Case Study Poster
Leightons Sunglasses Case Study Poster

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