Argo Formula E — New York

Another day, another motorsport project. It is SUCH a tough job, but we always try to rise to the occasion. A brochure for Formula E, taking place in New York City, just had to be slick, and glossy, weighty and sleek. From the outer cover, with its graphic nod to a racetrack, to the blueprint style of the silver inner cover in all its shiny glory, every page has been carefully designed and laid out for maximum effect. Motion photography butts up against crisp pages of simple copy, set in clean typefaces in impactful colourways. Graphic devices adorn many pages, from diagrams to eye-catching maps on fold-out pages, and paper stocks in varying weights and finishes add the luxury you’d expect from ArgoGlobal. In this instance, papers used were as follows: outer cover G . F Smith dark blue Plike 330gsm, inner cover Mirri Duo Metallic Silver 280gsm, inside pages Inspira 140gsm and PVC translucent.