Elite are a long-standing client of ours and one whom we have a finely-tuned relationship with. As their business has adapted and evolved, so to have their needs, and so a new site was deemed necessary to illustrate the two sides of the business. Photography had to feature heavily, paying homage to the incredible fleet in Elite’s remit, with dedicated areas for training and charter information. Copy is divided into clear sections with some clever devices to delineate pertinent points. Use of the company reds and blues provide highlighting where needed. Shop links, reviews and useful links make this user-friendly and interactive site a pleasure to navigate.