Hanbury Wealth

Since its inception in 2010, we’ve been working with Hanbury Wealth to bring a different kind of brand offering to the independent financial adviser market. Where others in the industry have had a tendency to be, or at least look, somewhat dry, Hanbury Wealth wanted to reflect their holistic approach and separate themselves from the competition in what is a hugely competitive market. They work on the premise that every client’s needs are individual (and rightly so), and wanted to reflect that in their visual identity. Gone are the clinical blues, blacks, and stark graphics of many others in the field, and in with a warm palette of deep red, dark yellow, muted blue-greens and biscuit, set against a clean background with subtle grey copy. Much thought has been given to typefaces and devices to engage and ignite interest, and graphic elements, shapes and effects convey warmth and humanity. Photography-rich client stories add life and colour to Hanbury’s client-centred approach, while the adviser video and team profiles enhance the human element further. Overall an impactful, professional yet relaxed portfolio which doesn’t need to shout to be heard.