Having worked with the AMAC Aerospace group for many years, bringing acquisition JCB Aero in line with the portfolio of businesses, while retaining its own identity, was vitally important for a new web design & build. Using the familiar and cohesive asset aesthetic and colourway to build from, a muted and professional palette evolved, with a light and easily legible typeface to convey salient copy. Authoritative, yet soft. Resulting pages are clean and minimal, allowing photography to compliment text and vice versa. Buttons, tabs and buttons are easily navigable for a streamlined user experience, whatever the device.