The George Cooper Physiotherapy Clinic
At Douglas, we find we create our best work when we really get to know the client — who they are, what they do and who they might be trying to reach. With that in mind, we needed a logo which would convey fluidity, motion, the self, health and wellbeing – concepts at the very heart of George’s clinic. The simple lines of our running figure reflect the modern approach of the practice and also suggest an ease of movement, the ultimate goal for every one of George’s clients. Great time and consideration was given to how the figure would look in various iterations and across various media, from uniforms to web, print and signage, alongside accompanying typography and in various colourways.
Once our running figure had been ‘born’, we were then able to use it to give shape to the rest of the design concept. Careful thought was given to the best-fitting typeface, and we eventually hit on a crisp, clean and simple style with soft edges, to support our figure and provide clarity – perfect for a longer title such as this. You’ll see George’s name is given emphasis, highlighted to the left with a bright blue used elsewhere in the portfolio, and enveloped to the right by the figure-in-motion. The palette of blues and greys suggest professionalism and care, cleanliness and modernism, all qualities synonymous with the practice. We knew these colours would work well across physical and devices and provide enough contrast to be eye-catching yet subtle.