We had the pleasure of working on all aspects of the launch branding for The Lodge Duxford, from design, print and web, to typography, signage and copywriting. You’ll see throughout the cohesive visual identity a number of strong themes. The use of colour was carefully considered, predominantly a rich blue and grey to match the walls of TLD’s interior, while pink and blue pops add contrast and accents, much as they do within the building. Typography across the portfolio was also thoughtfully and creatively used. A number of stencilled styles hark back to war poster designs, closely affiliated with the Duxford area, while the modern brushstroke style adds a more playful dynamic, mirroring the artwork and accessories seen throughout the hotel. Ditto patterns that can also be seen in the interior parquet and tiling — offering synergies wherever possible.
A major showcase for TLD, and often the first touch point for any prospective guest, is the beautifully-bespoke and information-rich website. As you can see, we’ve celebrated the eye-catching exterior to welcome you in, with hero shots aplenty across the rest of the site. Dedicated pages for co-work spaces, eating areas and rooms follow, with booking capabilities too. Colour palettes, patterns and other imagery compliment TLD’s branding and provide a cohesive and inviting look, suitably reflective of this stunning hotel, social space and work hub.