{"id":842,"date":"2021-09-30T08:09:25","date_gmt":"2021-09-30T08:09:25","guid":{"rendered":"https:\/\/douglas.uk.com\/?post_type=project&p=842"},"modified":"2022-05-31T15:01:29","modified_gmt":"2022-05-31T15:01:29","slug":"mymediset","status":"publish","type":"project","link":"https:\/\/douglas.uk.com\/project\/mymediset\/","title":{"rendered":"mymediset"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Project \u2014 light background” module_class=”project-body” _builder_version=”4.16″ _module_preset=”default” background_color=”#FCFCFF” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” admin_label=”Project intro” _builder_version=”4.16″ _module_preset=”default” width=”85%” width_last_edited=”off|tablet” max_width=”85%” custom_css_main_element=”align-items: flex-end;” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Project title” _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”60px” header_text_color=”#1F2833″ header_font_size=”47px” header_font_size_tablet=”” header_font_size_phone=”37px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”” header_line_height_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

mymediset<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#1F2833″ text_font_size=”30px” width_last_edited=”off|desktop” text_font_size_tablet=”” text_font_size_phone=”23px” text_font_size_last_edited=”on|desktop” text_line_height_phone=”38px” text_line_height_last_edited=”off|desktop” custom_css_main_element=”line-height: 1.4em;” global_colors_info=”{}”]BIT Consulting came to us in the latter part of 2019 with a brief to create a new identity for their product mymediset. This was to include everything from a new logo and tagline, to copywriting, stationery and brochures, as well as a complete web design and build. Later an app design too. As creators of the leading global tool for tracking medical equipment, mymediset needed an identity which would reflect their forward-thinking technology and evoke a sense of order, trust and connectivity. Out of this came the idea of the M dot grid which went through a number of permutations before the final design you see below. Providing the technology for hospitals to track medical loan sets, mymediset needed a design which would bring together the concepts of efficiency, order, and ultimately the movement of surgical sets. The animated build of the M grid does this perfectly, in blues which conjure a sense of confidence and stability, offset by a mobile red dot to highlight the idea of movement, in the colour most often associated with the medical profession. All of this is underlined by a tagline we felt summed up the mymediset product clearly and concisely, using the familiar wording – Ready. Set. Go.[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#C5C6C7″ global_colors_info=”{}”]Branding
\nDesign
\nCopywriting
\nPrint
\nWebsite[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”off|desktop” admin_label=”Project \u2014 half \u2014 right portrait” module_id=”images” _builder_version=”4.16″ _module_preset=”default” width=”85%” width_last_edited=”off|tablet” max_width=”85%” custom_padding=”0px||2%||false|false” custom_padding_tablet=”||2%||false|false” custom_padding_phone=”||2%||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”width: 49%!important;||margin-right: 2%!important;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”width: 100%!important;||margin-bottom: 0%!important;” custom_css_main_element_phone=”width: 100%!important;||margin-bottom: 0%!important;”][et_pb_image src=”https:\/\/douglas.uk.com\/wp-content\/uploads\/mymediset-master-logo.svg” alt=”mymediset logo” title_text=”mymediset-master-logo” show_bottom_space=”off” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_margin_tablet=”||2%||false|false” custom_margin_phone=”||2%||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/douglas.uk.com\/wp-content\/uploads\/mymediset-grid.svg” alt=”mymediset logo” title_text=”mymediset-grid” show_bottom_space=”off” _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”||2%||false|false” custom_margin_phone=”||2%||false|false” custom_margin_last_edited=”off|desktop” custom_padding_tablet=”” custom_padding_phone=”||2%||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”width: 49%!important;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”width: 100%!important;” custom_css_main_element_phone=”width: 100%!important;”][et_pb_image src=”https:\/\/douglas.uk.com\/wp-content\/uploads\/mymediset-05.svg” title_text=”mymediset-05″ show_bottom_space=”off” force_fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ admin_label=”Project \u2014 thirds” _builder_version=”4.16″ _module_preset=”default” width=”85%” width_last_edited=”off|tablet” max_width=”85%” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”width: 32%!important;||margin-right: 2%!important;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 100%!important;||margin-bottom: 0%!important;” custom_css_main_element_phone=”width: 100%!important;||margin-bottom: 0%!important;”][et_pb_image src=”https:\/\/douglas.uk.com\/wp-content\/uploads\/mymediset-03.svg” title_text=”mymediset-03″ show_bottom_space=”off” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_margin_tablet=”||2%||false|false” custom_margin_phone=”||2%||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”width: 32%!important;||margin-right: 2%!important;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”width: 100%!important;||margin-bottom: 0%!important;” custom_css_main_element_phone=”width: 100%!important;||margin-bottom: 0%!important;”][et_pb_image src=”https:\/\/douglas.uk.com\/wp-content\/uploads\/mymediset-m-graphic-animated.svg” title_text=”mymediset-m-graphic-animated” show_bottom_space=”off” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||4%||false|false” custom_margin_tablet=”||2%||false|false” custom_margin_phone=”||2%||false|false” custom_margin_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”width: 32%!important;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”width: 100%!important;” custom_css_main_element_phone=”width: 100%!important;”][et_pb_image src=”https:\/\/douglas.uk.com\/wp-content\/uploads\/mymediset-02.svg” title_text=”mymediset-02″ show_bottom_space=”off” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_margin_tablet=”||2%||false|false” custom_margin_phone=”||2%||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Project \u2014 full images” _builder_version=”4.16″ _module_preset=”default” width=”85%” width_last_edited=”off|tablet” max_width=”85%” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/douglas.uk.com\/wp-content\/uploads\/mymediset-06.svg” title_text=”mymediset-06″ show_bottom_space=”off” force_fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||2%||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#1F2833″ width=”40%” width_tablet=”60%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”right” custom_margin=”||2%||false|false” custom_padding_tablet=”” custom_padding_phone=”30px||30px||true|false” custom_padding_last_edited=”on|phone” module_alignment_tablet=”right” module_alignment_phone=”left” module_alignment_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]To support the visual devices, we\u2019ve used FF Real Text as our typeface of choice, a lettering style known for professionalism and reliability and one which has a nice tie to the company, both being German by origin. Designed by Erik Spiekermann, the German typographer and designer, FF Real is a re-interpretation of the German grotesque style, but with much more warmth and improved legibility. With a hint towards the warmer American grotesques we also felt it was well-suited to the US market the company is making rapid headway into.[\/et_pb_text][et_pb_image src=”https:\/\/douglas.uk.com\/wp-content\/uploads\/mymediset-07.jpg” title_text=”mymediset-07″ show_bottom_space=”off” force_fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||2%||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/douglas.uk.com\/wp-content\/uploads\/mymediset-09.jpg” alt=”mymediset logo” title_text=”mymediset-09″ show_bottom_space=”off” force_fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||2%||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/douglas.uk.com\/wp-content\/uploads\/mymediset-10.jpg” title_text=”mymediset-10″ show_bottom_space=”off” force_fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||2%||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/douglas.uk.com\/wp-content\/uploads\/mymediset-11.jpg” title_text=”mymediset-11″ show_bottom_space=”off” force_fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||2%||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/douglas.uk.com\/wp-content\/uploads\/mymediset-12.jpg” title_text=”mymediset-12″ show_bottom_space=”off” force_fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||2%||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ admin_label=”Project \u2014 halves” _builder_version=”4.16″ _module_preset=”default” width=”85%” width_last_edited=”off|tablet” max_width=”85%” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”width: 49%!important;||margin-right: 2%!important;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”width: 100%!important;||margin-bottom: 0%!important;” custom_css_main_element_phone=”width: 100%!important;||margin-bottom: 0%!important;”][et_pb_image src=”https:\/\/douglas.uk.com\/wp-content\/uploads\/mymediset-13.svg” title_text=”mymediset-13″ show_bottom_space=”off” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||2%||false|false” custom_margin_tablet=”||2%||false|false” custom_margin_phone=”||2%||false|false” custom_margin_last_edited=”off|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”width: 49%!important;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”width: 100%!important;” custom_css_main_element_phone=”width: 100%!important;”][et_pb_image src=”https:\/\/douglas.uk.com\/wp-content\/uploads\/mymediset-14.svg” title_text=”mymediset-14″ show_bottom_space=”off” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||2%||false|false” custom_margin_tablet=”||2%||false|false” custom_margin_phone=”||2%||false|false” custom_margin_last_edited=”off|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Project \u2014 full images” _builder_version=”4.16″ _module_preset=”default” width=”85%” width_last_edited=”off|tablet” max_width=”85%” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/douglas.uk.com\/wp-content\/uploads\/mymediset-15.jpg” title_text=”mymediset-15″ show_bottom_space=”off” force_fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||2%||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/douglas.uk.com\/wp-content\/uploads\/mymediset-16.jpg” title_text=”mymediset-16″ show_bottom_space=”off” force_fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||2%||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/douglas.uk.com\/wp-content\/uploads\/mymediset-17.jpg” alt=”mymediset logo” title_text=”mymediset-17″ show_bottom_space=”off” force_fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||2%||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/douglas.uk.com\/wp-content\/uploads\/mymediset-18.jpg” title_text=”mymediset-18″ show_bottom_space=”off” force_fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||2%||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” admin_label=”Project \u2014 navigation \u2014 light” _builder_version=”4.16″ _module_preset=”default” width=”85%” width_last_edited=”off|tablet” max_width=”85%” global_module=”1645″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” text_text_color=”#1F2833″ text_font_size=”28px” text_line_height=”1.2em” locked=”off” global_colors_info=”{}”]Backwards<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

mymedisetBIT Consulting came to us in the latter part of 2019 with a brief to create a new identity for their product mymediset. This was to include everything from a new logo and tagline, to copywriting, stationery and brochures, as well as a complete web design and build. Later an app design too. As creators […]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"yoast_head":"\nmymediset | Douglas.<\/title>\n<meta name=\"description\" content=\"\u2019Set\u2019 for world domination in the loan kit sector. 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